Happy Monday friends! We are excited that the new coffee table book 30A Style is available now! It features 22 homes along 30A in Rosemary Beach, Alys Beach, Seagrove, Seaside, Watercolor, and homes along our rare coastal dune lakes. Two Tracery projects are featured in the book including our own Paige Schnell’s home. There are so many projects by so many great architects and designers featured in 30A Style. Here are few: Tracery, Dungan Nequette Architects, Urban Grace, McAlpine Tankersley Architecture, Gary Justiss Archietct, Suzanne Restor Watson, Susan Massey and so many more. To celebrate this book by Lynn Nesmith with photography by Jean Allsopp we wanted to GIVE 2 AWAY! The books will signed by the author and photographer….pretty cool, huh?
Here is how to enter: Just leave a comment about why you love 30A or if you have never visited then why you want to visit 30A! You have until 6pm Tuesday March 15th to enter. We will select and announce our winners on Wednesday March 16th.
We have two guest judges who will select their favorite comment. Lynn Nesmith (the book’s author) and Mike Ragsdale ( of 30a.com). So comment away!
If you want to purchase the book. It is located at both our shops and online {here}.
Also, come to our book signings: This Wednesday March 16th 2-6pm at Rosemary Beach, Wednesday April 6th 2-6pm Rosemary Beach, and Tuesday April 12th 1-6pm in Mountain Brook.
Good Luck!
Our Blog 
I would love to have this book on my coffee table because I so love to learn more about designers of other countries! I love to compare the Belgian design with the design of other countries and to discover the influences of both! And a second reason is that some project of one of my favorite bloggers and designers TRACERY INTERIORS is featured in this book!
xx
Greet
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I have never been to this area but LOVE the blogs I read about some of the designers!
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my first trip to 30A was spring of 1999, for our honeymoon. we stayed at josephines, dined at bud & alley’s at sunset, danced at red bar , and shopped perspicasity’s. i was completely smitten with seaside…they had me the moment we drove in.
i just returned from the seaside half marathon. i’m just as smitten today as i was in ’99.
while much has changed along 30A, we love vacationing there each summer & seeing all the newness.
alys beach & rosemary are stunning.
seaside is charming.
grayton is laid back & casual.
while my home is in atlanta, my heart stays along the beaches of 30A
xo
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I love 30A. I live here, run my business here, and my life is so full of joy because of 30A. It was always my dream to live the 30A life growing up in a small town in Alabama. As a child vacationing here I dreamed of spending all of my days here on the beautiful beaches. After 4 years of the hubby and I chasing big career dreams out in the San Francisco Bay area we packed up, bought our house cross country sight unseen, and are now living our dream life amongst family, friends, and neighbors. People who visit us who have never been here just stare in awe at the scenic beauty and friendliness of locals. We just smile big and say “welcome to paradise”.
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Coming to Alys Beach this summer for the first time. Can’t wait~It has been on my list of places to go for years:)
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I’ve been going to the beaches off 30A since 1994!!!! It has grown so much and the beaches are still the best in the country!! Leigh
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One of the many, many reasons I love 30A is because of the sense of community you feel in each and every town along the coast. Even though each is unique in its own way, one thing remains the same and that is the hospitality you feel from the locals and guests alike. The beautiful beaches, awesome food and great shopping don’t hurt either!
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There is nothing about 30A that I don’t love. Both of my sisters have homes in Seagrove, and I love visiting.
The beaches are absolutely stunning, and the lack of fast food restaurants and chains is wonderful. The local restaurants are wonderful, being elegant but casual enough for nice beachwear.
Now to the shopping… LOVE. There are so many beautiful specialty shops in each area.
The most wonderful thing about 30A is the quaintness and friendly people. It is a group of small beaches with a hometown atmosphere.
The designers included in this book are the cream of the crop. I am from the same hometown as Bobby McALpine, and I am familiar with most of the designers.
Would love to add this beautiful book to my collection.
Teresa
xoxo
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I discovered Tracery a little over a year ago and love keeping up with them through their blog. I am a design junkie and love seeing all their beautiful projects and great items in their online shop. 30A Style sounds wonderful. I live near the beach in New England and I’m always looking for inspiring ways to update our home. Some day I hope to get down to 30A to experience it for myself!
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We had always been Sandestin lovers, but as fate would have it, we decided to “try somewhere different”. Different is what we got! We fell so in love with the laid back- take it easy- no worries- atmosphere of 30a that we bought a place in Seagrove a few years ago. The sense of community is as important to visitors as it is to those that live here year round. We are currently looking for the perfect spot to build our “forever” home so that we always have a piece of this paradise called 30a.
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I’ve never been but can only imagine how incredible it is!! 🙂
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Our love affair with 30A began with a wedding – our wedding. Since then, 30A has become our favorite spot in the world. We will be moving there permanently in about four years, after our last child graduates high school. Our heart is always there, even when we are not.
~ Lisa
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30A for me is a place to rest, relax and recharge. I have been visiting Seagrove & the surrounding areas of 30A after discovering it three years ago. It never ceases to delight and amaze me.
I enjoy taking long walks on the beach and also discovering new shops, restaurants and fun places to explore. I would love to add this gorgeous book to my collection, so that I can continue to dream of retirement in the area in the future.
With much gratitude,
Beth
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Why do I love 30A?
because it runs right through the heart of the Emerald Coast..
meandering lazily beside the ever changing turquoise hues of the Gulf..
presenting unparalleled photo opportunities at every turn..
offers everything a person needs..
from solitude..
to breathtaking sunsets to be shared by all..
truly rejuvenates the body, mind and soul..
30A.my native soil !
the route to my heart..
taking me HOME!!!♥
warmest sandy hugs..
Loui♥
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30A creates a fairy princess world…..precious shops, outstanding food, interesting people, & spectacular sunsets are my favorites. I do love the architecture that is developing as well as the town management. It is nice to not have a CVS or a Wal mart thrown in there. 30A remains quaint and fabulous! I spent last week at Aspri Villa and ate most meals at George’s! The food is perfect and the staff knows how to please! Oh, and the beaches are the best along the coast and the sunsets take you away every afternoon. 30A is perfection!
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i love looking at all of the architecture and landscaping along 30a. it’s like a fantasy land where all the homes and buildings are candy to the eyes. i wish i was there right now!
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My family has had a beach house on 30-A since 1977. We have been through three strong hurricanes and numerous tropical storms. Still we find a way to stay.. We have watched 30-A grow from a sparsely populated area to a thriving, its happening place.. I love the air, the water, the sky, the colors and the special peace & joy that comes to me when I am at this beach.. The people are great, everyone is in a good mood.. and why would they not be.. I feel the celebration in the air wherever I travel along 30-A.. A most magical and special place.. Wonderful food, interesting shops and some really outstanding designers and architects that have left their mark and inspire us all.. Creativity at its best- comes from experiencing life on 30-A..
Suzanne
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30A has it all. So much, that when you are there, you can almost forget to go to the beach. Or if weather or the water isn’t quite perfect, there is so much to do. But it’s also a place where you can unwind and do as little as you want but still have a wonderful time. Strolling through all the beach communities whether by foot or bike is one our favorite things to do. Adding another 30A book to my library will help me make it through my busy life until time for another visit. Idyllic.
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30-A has been our family’s vacation destination almost every summer since 1958. We stayed in houses off the beach at first, then had our first taste in a beachfront house, and couldn’t imagine going anywhere else. As our family has grown to include all 6 of our children, and now grandchildren and great grandchildren, we won’t settle for any other location. We love 30-A!!!
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My wife and I just moved to Rosemary Beach two months ago. We ran to the courthouse on Feb 18th and got married actually! We both found jobs, unfortunatley not on 30A (but that hopefully will come!) Anyways we moved to start our new path together and couldnt be happier! We have been just getting out and about since “season” has hit here, and started meeting people, and what a wonderful group of people we are blessed to call neighbors! I would love to surprise my wife with the book, as she picked it up just yesterday in a little shop down in the Rosemary Beach area….anyways even if i dont win it, im honored to call 30A our home!
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We use to own a condo on Perdido Key, Florida when our son was 2 (sold it when he was 8). We are getting ready to send him off to college and become “empty nesters”!!! With that in mind, my husband thought we needed a new project and new condo to help with the sadness when he leaves. We visited 30A for the 1st time in years this past January. Fell in LOVE with the area and are in the process of closing on a unit on Grayton Beach!!! So excited we can’t stand it. We will be there tomorrow to start working with contractors to make some changes prior to move in date.
This coffee table book would be a wonderful new addition to our new home!!! We would display it proudly!!! Can’t wait to be there tomorrow!!!
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I love and adore everything about 30A so much so that I miss it when I sleep. No exaggeration – gospel.
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When I visit my home in Seacrest Beach my cares melt away. I am drawn to the natural beauty of the area and try to spend as much time outdoors as possible when I am there. The unique communities of 30A, the people, the sun, sand, wildlife and the blue-green Gulf of Mexico soothe my soul and leave me feeling refreshed and energized until my next visit. There is just something about the place that cannot be put into words but must be experienced.
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My husband’s family grew up in the area – fourth generation Northwest Florida. Needless to say it has now become a destination spot for us since we moved away, but we get back there every chance we get to see family and enjoy!
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30A holds a very special place in my heart. My husband and I were married on Grayton beach Sept. 2004. It was origionally planned for the weekend that Ivan hit the coast. We fell in love with the area and could not imagine having it anywhere else. So, with the help of everyone there we were able to pull it off the following weekend. It was an amazing day! We love the people there and 30A has the most beautiful places and beaches!!!
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I’ve been trekking to 30A my whole life and am in love with it. That’s 58 years and still loving it.
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As I have never been to visit the area along 30A, I would love to do it vicariously through this book. I have been a blog fan of Tracery, Seleta and Erika for some time and would love to experience what is so often blogged about as an ideal location with georgeous beaches, beautiful homes and an overwhelmingly refreshing lifestyle.
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I would love this book! I visited Rosemary Beach, Alys Beach, and Seaside while in architecture school. 30A has such a great style. I love the relaxing vibe and indoor/outdoor flows. I only wish I could live at the beach!
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I love 30A, I live on 30A, I work on 30A & I PLAY ON 30A! I got married on 30A, am raising my first child on 30A and will be opening a new business on 30A in May. 30A is full of opportunity, full of life and full of dreams. I have had the pleasure of meeting many new people on 30A and running into lots of old friends too! The beach is on 30A, the sun shines on 30A and my life is on 30A! It is my little piece of the WORLD!
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Why do I love 30A? Its Ambiance, Bewitching, Captivating, Darling, Enchanting, Fabulous, Gorgeous, Heavenly, Inspirational, Joyful, Kind, Lovely, Majestic, Nautical, Original, Paradise, Quiet, Romantic, Serene, Tranquil, Unforgettable, Vivacious, Whimsical, Xystus, Yummy, & Zealous!
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one of the reasons I like 30A is riding bikes in the little neighborhoods, just exploring.
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I have been visiting the area around 30-A all of my life. Whenever I think of 30-A, it brings soft, warm, happy memories to mind. 30-A is the jewel of the area, with the natural coastline being protected and allowed to retain its beauty with a feel of old Florida and the new eco friendly Florida.
Whenever I think of vacationing elsewhere, my heart quickly brings me back to 30-A and the beauty of all the seasons when you visit 30-A.
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i love all the little communities down there and how its so family friendly, with lots of charm. having grown up in mobile, alabama we always spend our beach time in orange beach, but i LOVE my excursions east and plan to do them at least once a year with my family 🙂
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You know the James Taylor song, “Gone to Carolina in My Mind”, that’s how I feel about 30-A. I’ve grown up coming to the Santa Rosa Beach/30-A area my whole life. Just like growing up, things change and evolve. I have seen 30-A change from the unknown stretch of beach road with tiny beach cottages and sand dunes to the vibrant area we know today. Though the style of homes and interiors have evolved over the years, it’s still the same relaxed, happy lifestyle I’ve always known. It’s that lifestyle of 30-A that is so special.
When I can’t be at the beach and life gets complicated, all I have to do is go to 30-A in my mind…
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I love 30A because it nurtures my soul. There is nothing like a gorgeous sunset off 30A. From the beach the view is sunset, gorgeous emerald water, beach, and beautiful homes—not indiscriminite high-rises. I go there in my mind everyday, but visit several times a year. Last summer we were able to stay for over a month on one visit. We enjoyed so many of the wonderful shops and restaurants. 30A is all-encompassing beauty at every angle; from the nature, architecture, people and stories, 30A has it all.
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My last visit to 30A was in August, 2001 just a few weeks before our first daughter was born – what an exciting time for our soon to be family, and what a perfect setting for one last getaway for two nervous parents-to-be! We stayed in a guest house at Seaside, ate our way along the coast, and shopped to my heart’s content. (We even found a few treasures for the nursery that are in our daughter’s room to this day!) While our new home in Michigan has it’s amazing great lakes and thousands of miles of beauty, 30A will always have a special place in my heart…
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i’ve been going to 30A since i was a kid. being there always feels like home, no matter how long you’ve been away. there are so many wonderful memories tied to this place- family bike rides, youthful dancing, and soul searching walks along the beach.
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My family has been coming to Seaside since I was 9 years old. Now that I am 32 and have my own family we all come together every year. 30A is my theraputic spot. I can’t wait to come every summer and just relax, dine and shop in Rosemary Beach and Seaside. Watching the sunset at Bud & Alleys and on the beach is a nightly tradition. My daughter and my father have nightly yogurt at Dawsons while my mom and my and I walk the shops after dinner with my husband. We love to drive around and see how much it has changed in all the years we have been coming and all the magnificant houses being built. 30A is definatley apart of me and always will be. I would love to have this book on my coffee table to remind me of 30A when I’m not there during the winter months here in Nashville.
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And not to mention that my husband and I renewed our vows on the beach in Seaside 2 years ago!
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I am in LOVE with 30A because it’s not just a place….. it’s a way of life. I dream of beautiful shades of blue, salty air, fresh seafood, leaving all of my fancy clothes behind, gathering with friends, riding my bike everywhere, sitting all alone by the ocean, exploring all of the nooks in nature, and making memories that shape the soul.
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Two words: Red Bar!
It’s my favorite place in the whole wide world to chill out, have a drink, listen to some jazz and then stroll down to the beach and watch the sunset afterwards. I love all of 30-A! My first time to visit was on my Senior trip in 1995, and I’ve been at least once every few years since then!
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Love anything and everything about 30A!
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I think 30A is among the most peaceful places on earth!! Would love to look at all the homes in the beautiful book!
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I love 30A because it is the perfect picturesque escape!
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I love 30A because I don’t get great cell service so when I am down there I feel like I can’t be bothered!
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The old Florida feel of the neighborhoods, the architecture and totally laid back feeling to the area. Oh and more – the friendly people, beautiful beaches, great shopping and wonderful food! I guess you can tell it is my favorite place.
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30A is RELAXATION for our family and the one place we can go and leave life behind! It’s perfect for a long weekend or long vacation. No matter how long we stay, we can’t wait to get back!
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My husband and I have visitied the area several times and have always left recharged. I have often wonder what the insides of the homes look like. I bet I’d find loads of inspiration in the book and some ideas to use in my year round home that would bring that relaxing feeling to us when we aren’t there!!
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I have been in 30-A withdrawal since I moved away about a year ago. I am a former resident of Seagrove and employee from Rosemary. I miss the beach, the sun, the architecture, the whole beach attitude, the food, did I mention the architecture?!? Basically I miss everything! One day I will be able to move back, but until then, your new book would be a beautiful reminder of home!
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I have never been to 30A, but am dying to visit. It looks like absolute paradise. I can’t get over your beautiful beaches and warm sunny lifestyle. Trust me, it’s on my list to visit and I’ll be sure to stop in and say ‘hello’ when I do.
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What’s not to love about 30a… Great architecture… Great people and FABULOUS food.. We love living here!
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Reading the comments has been such a treat. 30A is a magical, wonderful little slice of heaven and those who get to live along that coastline are more than fortunate! What beautiful communities . Wish I could live there, too,but so glad I get to visit!!
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I would love to have a copy of 30A Style as i am just begining my adventures into the Colour and Interior Design World with my long awaited distance course starting very soon. I am currently a stay at home mum to 3 kids(in Australia so excuse spelling)and following the arrival of my lovely twin boys decided to follow my heart for my new profession. With much luck I stumbled across Tracey Interiors though blog reading and i can not get enough of the wonderful fusion of new, old and imaginative style created by your professional team. This book would be an inspiring tool to refer to in my studies and my own creations in my future involvment of creating haven for myself and many others. Then one day i may be able to visit such a beautiful place for myself.
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Why do I love 30A?
Because…
It’s my ‘not-so-secret’ love affair.
The simple elegance of the way you can enjoy an ice cream cone while ‘scrunching’ the amazingly soft grass under your wiggling toes at Barrett Square.
The little dash of European touches added here and there to be wonderfully discovered.
Watching and hearing each wave of the Emerald waters as they come ashore, rinsing my mind of any termoil and replacing it with complete tranquility & ease.
Artistic flow is alive and breathing thoroughout 30A to connect with and become a part of.
Most importantly, I love the way 30A gets under your skin and into your heart, becoming a part of your soul. Setting my desktop and homepage to pictures of this amazing paradise to both comfort and tantilize, all the while compelling me to return as soon as possible.
Ahh, 30A. I’ll be back soon! XOXO
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I love Rosemary Beach. The architecture is beautiful. One of my favorite parts of our trip there is when we are walking back to the house from the beach after the sun sets and all of the gorgeous homes have their porch lights on and you can hear the crickets.
I can’t wait to see the new book!
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I love 30A for its pure white sand, sparking water, funky beach towns, bike path and sense of community. We first discovered 30A when my youngest was going into kindergarten and now she is getting ready to graduate from high school. We have been coming every summer and two of our favorite places are Modica market and Sundog books. We would all go to Sundog books to visit Patty and I will admit that I shed tears when I heard she had died because she was part of our lives. A trip to Modica market was not not complete until we saw Mr. Modica and if he wasn’t there we would keep going back until we saw him. The sense of community is so strong that we actually feel like we belong there even though we are only there one week a year. From the minute we discovered 30A I have always wanted to live there and having been saving our pennies ever since. We are now trying to buy a home in Seagrove and even though it looks like it is going to be a long process, I am keeping the faith that we will be there sooner rather than later!
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You could travel anywhere in the world and there is no beach as beautiful, no shops as quaint, no restaurants as yummy. Simply the best!
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I love 30A because I can bike every where I want to go. I can’t do that in Birmingham. My cruiser’s bumper sticker is 30A. I get asked about it all the time and then I get to talk about all the places I visit. I look forward to every trip down here.
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I love 30 because it’s a lifestyle – laidback, beach-y, friendly. The white beaches, pastel-colored homes, bicycles – what’s not to love.
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Fond memories of Rosemary Beach! Feel like we should be there now for spring break.
Dee in B’ham
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We are about to spend our 4th nonconsecutive Easter at Seaside and I am beyond excited! We’ve stayed in Seaside or Watercolor a half dozen times and all of those times rank as our best trips ever. Our first visit to Seaside was when our oldest was 2 and our second child was 6 months and we brought my mother and two aunts along to help. Those memories of a first vacation together with our young children and extended family will forever be cherished. Now we go with all 4 of our kids and our close friends. Even though we purchased a beach house near our former residence in Jacksonville, Florida, I still negotiate an annual trip to 30A with my husband because “a Jacksonville Beach house is just not the same as Seaside”. The only thing stressful about such a trip is deciding which “neighborhood” to stay in (Seaside or Watercolor and now, Rosemary Beach or Alys Beach) and then which house. And, although you see a few pictures of the chosen home before the trip, arriving and walking in for the first time is like opening presents on Christmas morning. The beautiful, charming, eclectic design and architecture that surrounds you is just as special as the sparkling blue water and white sandy beaches. I’m so glad that I found your blog (just 30 minutes ago!). Now I’ll be able to “visit” 30A much more than once a year!
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Oh my gosh, this Canadian girl would give anything to visit.. to have the book would be wonderful! xo
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30A – just typing it gives me peace! Sand between your toes, lazy days with nothing to do except decide what flip flops to wear, wine at sunset, and decorating beach style!
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Because I never heard of it before until your post. As a beach lover that travels to the virgin islands to get to beautiful beaches, it is exciting to know that there is a different, more charming beaches closer to home…. I would LOVE to get the book to learn about this area more… And I think it would be a perfect addition to our home. I’m crossing my fingers 🙂
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30A style is classic and fresh!! True sophisticated casual…..those of us landlocked can never get enough!!!
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I feel this is kismet! I only just discovered Tracery thanks to my March issue of House Beautiful. I fell in love with absolutely every room you designed and am, quite simply, enamoured. I checked out all your designs on your website and then, thrill of thrills, discovered on Facebook that you were offering the chance to win a copy of 30A Style. Knowing how much inspiration you gather from the beautiful beaches and dune lakes featured in 30A Style is all I need to know. Since I live in Wilmington, Delaware, having this book on my coffee table would be the next best thing to visiting.
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I’ve never been to 30A before, but daydream about it often. It pains me to think that just a few hours away from the hustle, bustle, traffic and daily stresses of my life here in the Orlando, FL metropolitan area exists a place so quite the opposite. A place where architecture, interior design, and landscape planning actually matter. Where it is not all gas stations, strip malls, and used car dealership strewn about.
And as an avid enthusiast of New Urbanism architecture, 30A holds a special place in my heart for the mere facts of what it has done to change the architecture state of the world for the better. Its influence is far-reaching and indescribable.
The pictures I’ve seen of 30A truly do speak a thousand words, and these are among the words that come to mind: Easter egg blue water, napkin white sand that softly squeaks beneath the weight of my bare feet, towering palms that sway in gentle breezes and provide temporary shelter from unceasing bright sun rays which illuminate the surrounding nature, towns, and people.
All of this helps form a backdrop to one of the most architecturally significant slices of Florida. A place where design – both inside and out – is as important as food and water. A detail-oriented mecca that features a cornucopia of harmony, peace and happiness. A destination of old-fashioned Americana. A spit of sand showcasing life as it was meant to be – should be.
30A is not a fantasy. It is a reality. And I hope one day – sooner, rather than later – that it will be my reality. Until that can be possible, I’d like to have this book help me substitute being in 30A. Although it will most certainly be nothing like the real thing, I know it will continue along the same path as other collections of 30A images have, what with painting pastel pictures in my mind of premier paradisaical pursuits in a magical place known colloquially as 30A.
One day, 30A. One day.
=)
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what isn’t there to love about 30A?
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I LOVE the 30a! I’ve only been once, but will be in Rosemary in April!!!
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30-A is our little slice of Heaven on Earth! Enough said!
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I want a copy of 30A Style on my coffee table to remind me and my boyfriend every day of the first real vacation we took together. While I am from Atlanta and spent a lot of time along 30A, he is from Illinois and had never been to the Florida panhandle. We stayed in Rosemary but travelled along 30A so he could get the full experience. We truly fell in love there and hope to live in the area within the next few years. He discovered the 30A spirit and now we share the 30A bond!
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Driving along 30A just puts me in a better mindset, just at peace with the natural beauty and appreciative of all the efforts to keep it beautiful. If there were only more 30As in the world we’d all be in a better frame of mind.
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