And the winner is….. drum roll please….


Thanks everyone for all the wonderful comments about 30A.  As a resident of 30A for 7 years and someone who visited since childhood I could not agree more with all your wonderful comments. 

Mike Ragsdale and Lynn Nesmith had their work cut out for them as the guest judges.  Mike has which is the place to go for all things 30A.  We use it to choose where to go listen to great music, places to eat, and everything else 30A.  Oh…. and I should not forget the app for your iphone… it is awesome.  So with all those credentials he was the perfect guest judge.  Lynn is the author of the book 30A Style, as well as, the book Seaside Style.  Lynn has lived in Seagrove for years and loves the beach and can be seen riding her bike to Seaside to the farmer’s market on Saturday and sitting on the beach with friends enjoying an iced tea or a cold beer (ok… I have to confess many times you can find me with Lynn on the beach with that cold beer!) All of this makes Lynn the other perfect judge!

So here are the winners:

I’ve never been to 30A before, but daydream about it often. It pains me to think that just a few hours away from the hustle, bustle, traffic and daily stresses of my life here in the Orlando, FL metropolitan area exists a place so quite the opposite. A place where architecture, interior design, and landscape planning actually matter. Where it is not all gas stations, strip malls, and used car dealership strewn about.

And as an avid enthusiast of New Urbanism architecture, 30A holds a special place in my heart for the mere facts of what it has done to change the architecture state of the world for the better. Its influence is far-reaching and indescribable.

The pictures I’ve seen of 30A truly do speak a thousand words, and these are among the words that come to mind: Easter egg blue water, napkin white sand that softly squeaks beneath the weight of my bare feet, towering palms that sway in gentle breezes and provide temporary shelter from unceasing bright sun rays which illuminate the surrounding nature, towns, and people.

All of this helps form a backdrop to one of the most architecturally significant slices of Florida. A place where design – both inside and out – is as important as food and water. A detail-oriented mecca that features a cornucopia of harmony, peace and happiness. A destination of old-fashioned Americana. A spit of sand showcasing life as it was meant to be – should be.

30A is not a fantasy. It is a reality. And I hope one day – sooner, rather than later – that it will be my reality. Until that can be possible, I’d like to have this book help me substitute being in 30A. Although it will most certainly be nothing like the real thing, I know it will continue along the same path as other collections of 30A images have, what with painting pastel pictures in my mind of premier paradisaical pursuits in a magical place known colloquially as 30A.

One day, 30A. One day.


Comment by Jamie March 15, 2011

and the other winner!

Why do I love 30A? Its Ambiance, Bewitching, Captivating, Darling, Enchanting, Fabulous, Gorgeous, Heavenly, Inspirational, Joyful, Kind, Lovely, Majestic, Nautical, Original, Paradise, Quiet, Romantic, Serene, Tranquil, Unforgettable, Vivacious, Whimsical, Xystus, Yummy, & Zealous!

Comment by Cindy March 14, 2011

Congrats Jamie and Cindy!  Email us at with your mailing address and phone number and your signed copy of 30A Style will arrive soon!



Give away!! “30A Style”

Happy Monday friends!  We are excited that the new coffee table book  30A Style is available now!  It features 22 homes along 30A in Rosemary Beach, Alys Beach, Seagrove, Seaside, Watercolor, and homes along our rare coastal dune lakes. Two Tracery projects are featured in the book including our own Paige Schnell’s home.  There are so many projects by so many great architects and designers featured in 30A Style.  Here are few:  Tracery, Dungan Nequette Architects, Urban Grace, McAlpine Tankersley Architecture, Gary Justiss Archietct, Suzanne Restor Watson, Susan Massey and so many more.  To celebrate this book by Lynn Nesmith with photography by Jean Allsopp we wanted to GIVE 2 AWAY!   The books will signed by the author and photographer….pretty cool, huh? 

Here is how to enter:  Just leave a comment about why you love 30A or if you have never visited then why you want to visit 30A!  You have until 6pm Tuesday March 15th to enter.  We will select and announce our winners on Wednesday March 16th.  

We have two guest judges who will select their favorite comment.  Lynn Nesmith (the book’s author) and Mike Ragsdale ( of   So comment away! 

 If you want to purchase the book.  It is located at both our shops and online {here}.

Also, come to our book signings:  This Wednesday March 16th 2-6pm at Rosemary Beach, Wednesday April 6th 2-6pm Rosemary Beach, and Tuesday April 12th 1-6pm in Mountain Brook.

Good Luck!

blues and greens

Hi!  Paige here.  When working on a home for a client in Watercolor, Florida, I created this simple yet fun Master Bedroom.  The home was just completed and and we loved all the blues and greens of the home and used that as our inspiration.  In this Bedroom I seleted fun fabrics and furniture to compliment the cottage architecture of the home.  Did I mention the project was finished in 3 weeks?!

An overall view of the master bedroom.

Above the bed I selected antique screens as the artwork for this room.  They add just the right bit of texture over the black bed.

The custom pillows introduce a darker blue in the room to create contrast.

The master has a great screened porch attached to the room.  It is a great place to enjoy your morning coffee or an afternoon nap.

A view from the screened porch

You may remember the post about the boys room from a few weeks ago here.

for the boys…

A few years ago I worked with a family on their new home in Watercolor.  They had 2 little boys.  The boys were to share a room in the front of the house.  They love “color and the beach” were my directives.  So I started with 2 twin iron beds then found the great antique pine nightstand for between the beds.  In a thrift store I found this vintage crab trap lamp that I had rewired and added a new shade which added a touch of whimsy.  The lamp along with the vintage life preservers, fish pillows, and buoys completed this simple nautical look.  The orange quilts added the color to the bedroom in this beach cottage.

– Paige

[events by Tracery] Southwest Airlines party

Have you heard?  The brand new Northwest Florida Beaches International Airport is officially open, bringing international air travel to the Florida Panhandle region that we call home.  We’re excited to be able to welcome new visitors to our part of Florida and proud that we were able to be a part of the opening weekend for the new airport.  Teaming with our friend Kevin Boyle of Poor Truman Creative Services, Tracery styled a party this past Saturday night at Watercolor’s Fish Out of Water restaurant to welcome the Board of Directors and company executives from Southwest Airlines to our area.

The party was hosted by St Joe Company, the  developer of Watercolor and many other beloved communities in our part of Florida and our charge was to create an event that reflected the fun and upbeat culture of Southwest.  The event was also supposed to reference the four non-stop Southwest destination cities that can be reached from the airport — Baltimore/Washington DC, Houston, Nashville and Orlando.  Paige and Kevin developed a plan for the party early on that divided Fish Out of Water into 4 areas with each reflecting a destination city in theme, decor and menu.  Once our party plan was approved by St Joe and Southwest, we got to work on the details.

Fish Out of Water is located on the upper level of the Watercolor Inn and is reached via a staircase.  Kevin designed these fun adhesive graphics to guide the party guests up the stairs to the event.

We dressed each table with layers of fabric–white linens with red toppers created continuity between the different ‘cities’ while specifically themed fabric accents related to each area — blue stars and red and white stripes for Baltimore/Washington DC, bandanna print for Houston, music notes for Nashville and blue and white airplanes for Orlando.

The mood of this party didn’t seem to suit traditional flowers and candles on the tabletops so we created these coke can vases which we filled with red Gerber Daisies and flowers made from pretzels and peanuts — a fun reference to airplane food.  On the large round tables big glass vessels filled with whole peanuts featured origami paper airplanes arranged inside.  Kevin created the party safety cards pictured above as a tongue in cheek reference to the cards found in airplane seat backs.

We worked with the staff at Fish Out of Water to present the food for each ‘region’ in a creative way that referenced each destination city.

Even the dessert presentation received an airport themed treatment — a specially built Dessert Carousel topped with fondant suitcase cakes was the hit of the party and tied the entire theme of the event together in a really fun way.

[local love] Pizza by the Sea

Pizza by the Sea has been a local love since the day they opened their doors in the Summer of 2007.  Owned & operated by Stacy & Bryan Pritchett, Pizza by the Sea is a place to sit back, relax & enjoy some amazing pizza!  To make things even better-they have one of the friendliest staffs on 30A. It’s one of those local joints where you walk in & they greet you by name & ask how your mother is.  They have been voted Best Pizzeria in South Walton, Favorite Pizza in SoWal, Hottest Spot for Pizza on 30A & Best Kid Friendly Dining.  They have an amazing menu that reads something like this: Kickin’ Chicken Pizza [Bess & Paige’s fav], Buffalo Chicken Pizza, the Rabbit Food Pizza, Doggie Breath Pizza, Quadruple Bypass Pizza, The Great White, even a BBQ Chicken, y’all!  Then you have the Stromboli, Calzone, & mouth-watering Baked Spaghetti. For you health nuts they have a great selection of soups, salads &  a Gluten Free Pizza.  Are you hungry yet?! Read more [here].

This little slice of heaven [pun intended] is located next to the Watercolor Publix on Hwy 395.  For more information feel free to call 850.231.3030 or check out their blog [here] where you are bound to see some familiar faces.

photography courtesy of Sheila Goode & Pizza by the Sea.

30A Songwriter’s Festival

We’re going to take a brief break from Christmas decorating today to tell you about an event next month everyone at Tracery is very excited about.  January 15 – 17, the first annual 30A Songwriters Festival will be held all along Scenic Highway 30A–our home at the Beaches of South Walton County, Florida.  Featuring nationally recognized artists like the Indigo Girls, Jeffrey Steele, Shawn Mullins, Rodney Crowell, Sam Bush and Chely Wright; the event is going to a very fun weekend!  The festival kicks off Friday afternoon with a reception party for all artists and attendees at the world famous BUD & ALLEY’S Restaurant on the beach in Seaside. From there plan on three days of non-stop, intimate concerts including solo performances and multi artist “in the round” singing and storytelling sessions.  Your ticket/wrist band will allow you to travel up and down the Beaches of South Walton and freely access all shows in beautiful venues in Alys Beach, Rosemary Beach, Seaside, Miramar Beach, WaterColor and Grayton Beach.

Tracery principal Paige Schnell is one of the founders and organizers of the event and we’re all chipping in to help make this event a success.  We’d love for you to join us–January 15 – 17 is Martin Luther King weekend, so it’s a great time to head to SoWal and listen to some great music in an incredible setting.

Visit the 30A Songwriters Festival website [here] to get more details and to buy your tickets…they are going FAST and there’s a very limited number available due to the intimate size of the venues so we suggest you buy tickets NOW, not later.

We can’t wait to see y’all there!