[events by Tracery] Southwest Airlines party

Have you heard?  The brand new Northwest Florida Beaches International Airport is officially open, bringing international air travel to the Florida Panhandle region that we call home.  We’re excited to be able to welcome new visitors to our part of Florida and proud that we were able to be a part of the opening weekend for the new airport.  Teaming with our friend Kevin Boyle of Poor Truman Creative Services, Tracery styled a party this past Saturday night at Watercolor’s Fish Out of Water restaurant to welcome the Board of Directors and company executives from Southwest Airlines to our area.

The party was hosted by St Joe Company, the  developer of Watercolor and many other beloved communities in our part of Florida and our charge was to create an event that reflected the fun and upbeat culture of Southwest.  The event was also supposed to reference the four non-stop Southwest destination cities that can be reached from the airport — Baltimore/Washington DC, Houston, Nashville and Orlando.  Paige and Kevin developed a plan for the party early on that divided Fish Out of Water into 4 areas with each reflecting a destination city in theme, decor and menu.  Once our party plan was approved by St Joe and Southwest, we got to work on the details.

Fish Out of Water is located on the upper level of the Watercolor Inn and is reached via a staircase.  Kevin designed these fun adhesive graphics to guide the party guests up the stairs to the event.

We dressed each table with layers of fabric–white linens with red toppers created continuity between the different ‘cities’ while specifically themed fabric accents related to each area — blue stars and red and white stripes for Baltimore/Washington DC, bandanna print for Houston, music notes for Nashville and blue and white airplanes for Orlando.

The mood of this party didn’t seem to suit traditional flowers and candles on the tabletops so we created these coke can vases which we filled with red Gerber Daisies and flowers made from pretzels and peanuts — a fun reference to airplane food.  On the large round tables big glass vessels filled with whole peanuts featured origami paper airplanes arranged inside.  Kevin created the party safety cards pictured above as a tongue in cheek reference to the cards found in airplane seat backs.

We worked with the staff at Fish Out of Water to present the food for each ‘region’ in a creative way that referenced each destination city.

Even the dessert presentation received an airport themed treatment — a specially built Dessert Carousel topped with fondant suitcase cakes was the hit of the party and tied the entire theme of the event together in a really fun way.

4 thoughts on “[events by Tracery] Southwest Airlines party

  1. Oh my goodness! How creative are you people?!?!
    Absolutely goreous. Your creativity never ceases to amaze me. I hope that SW was blown-away by the party.


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